Real estate can be rewarding, financially lucrative, or simply a huge factor in your happiness and quality-of-life. At the same time, it can also be time consuming, confusing and financially risky. Whether you are buying, selling, investing or developing a property, the process can be tricky. No two deals are ever the same and there are many variables to foresee and control.

As your agent, I’ll facilitate the process and minimize your financial risk. You’ll utilize my local knowledge, business & negotiating experience, access market data and statistics, and have a knowledgeable & experienced guide to handle every step of the process and watch out for your best interest. In fact, I’ll have a fiduciary, legal responsibility to act in your best interest. Beyond that, my business is solely satisfying my clients. Above all else, YOUR interests will be served!

Below please read my 6 critical elements of a sale.

  • Listing Price: This is an important factor in the sale of your home. It influences both how quickly and at what price your home will sell. We will discuss three strategies once we analyze history, statistics, market conditions and competition. Competition (other houses for sale in your market with similar asking prices) from other properties plays a significant role. The actual market value is what a buyer is willing to pay and not what we think the home is worth! Remember, you will be emotionally attached to the home, after all, it is YOUR home. Buyers don’t perceive it this way, so be prepared to bring a sense of pragmatism, not emotion, to the table when discussing pricing strategies.
  • Property Location: We’ve all heard the adage regarding the three most important aspects of real estate “Location, location and location”!
  • Property Condition: Buyers look at structural and mechanical integrity as well as upkeep and cosmetic appeal. Neutral décor (Including floors and wall coverings, appliances and fixtures among other features) offers the broadest appeal to potential buyers. Decluttering allows buyers to envision their belongings in a home. Depersonalizing helps as well. Remember, buyers are buying your home, NOT your stuff!
  • Market Conditions: Interest rates, competition from other properties, the economy, consumer confidence, time of year and personal situations all influence the sale of your home. Each of these factors is not in our control, so we must respond to these conditions, while remaining cognizant of your goals, with the appropriate marketing and price strategies. Often times, we will need to make adjustments to, among other things, your home’s asking price.
  • Contract Terms: The terms of a sale can make or break a contract. House sale contingencies, closing dates, finance requirements and exclusions of accessories or fixtures will always be clearly handled up front in order to avoid any confusion.
  • Mind Set: An accepted offer is great. We are all excited when our strategies are confirmed and our efforts pay off! However, be aware that many offers never close due the numerous issues that can (And most likely will) arise prior to reaching the closing table. Luckily, you have made the right choice of Realtor®! I will be with you for the entire process, facilitating and managing the many issues, target dates and people required for a successful transaction. Selling a home can be a long and emotionally draining experience. I advise my clients to have “Cautious optimism” throughout the process. We WILL have success!